Clothes do not "make the man.” Or the woman. They make statements. The definition of "try until you die" is coming from nothing to something. A lifestyle brand of getting knock down and rising again. The grind of never give up on your dreams. Is what this brand represents a positive outlook on life. Thinking of the possibilities of tomorrow. The brand was made to inspire a change in the clothing world. Not just a t shirt but a message to all. A different message to each consumer. Everyone has their ups and downs in life, but pushing forward is what changes you. TUYD was established November 2013.

We are a small team with big personalities and diverse tastes. We have different views on many things, but we share a passion for creating clothes that contribute more to a closet than clutter. We want to build our customers' confidence in their self expression. Our leadership team is a tight-knit group of friends with respective backgrounds in e-commerce, retail, and fashion design. We share a passion for clothing, and for its ability to translate a personality into a visible statement. We are based in the US, but are bringing style to anywhere we ship. We are The Style Council, and we want to help you to make your statement.

The Style Council has loyal customers in the US, Canada, and the UK. All of these people are awesome, and inspire us daily to continue to create new ways to capture diverse personalities in understated clothing. We are active on all the media that are social, and you can often find different contests or promotions going down in those notification-heavy places. We do not have any retail space, but we are always excited to meet people at the various trade shows and festivals we attend. Hope to see you at one soon!

We love clothes, but we aren’t formal about it. You’ll usually find us in something comfortable, that is stylish but effortless. We believe that dogs may be wizards, because their presence in our office is magical and makes us feel sparkly. We work hard in a collaborative, open office, but we make time for family and for summer BBQs on our back deck. Yes, our office has a back deck. No, we don’t think we’re that cool. But we’re kinda cool.

SAN DIEGO CA